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Student work

NATASHA PRAMANIK

_AD + ILLUSTRATOR

Zalando:
Styleday Friday

Zalando wanted to inspire it's user even during the covid lockdown by turning 'Casual Friday' into 'Styleday Friday'.
A UGC social format focusing on style inspiration and user celebration which included weekly themes, challenges, tutorials, live sessions, DIY and also awarded our community with vouchers.

Agency: Kolle Rebbe
Year: 2020

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Fashion Inspiration

Different themes every week, challenges, fashion tutorials, live sessions covering a diverse range of topics.

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Community Celebration

We proudly presented the most creative
user looks on the Zalando channels and
also awarded them a voucher.
Our top 5 users also became part of the Zquad. The most important ambassadors
of the #styledayFriday community.

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>6000 UGC posts in 3 months

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Covid forced us to keep our distance.
brought us together.

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